Jay Cooper

Wellness Educator Jay Cooper is one of America's truly time-tested wellness experts. He is former General Manager of National Institute Of Fitness and currently Director of Wellness at the renowned Green Valley Spa in St. George, Utah. During his 24 year career, Jay has traveled the globe with his wellness message. He has personally served literally tens of thousands of clients from celebrities and professional athletes to traditional clients. Formerly obese at 5'9'' 242lbs., he overcame his personal battle with obesity, attaining a Masters Degree in Nutrition, a worldwide following of successful clients, and a reputation as an effective lifestyle coach along the way.

Cooper's "Genetic-type" weightloss and wellness principles have been featured frequently on national television, radio and in numerous prominent publications including: The New York Times, The LA Times, USA Today, The Chicago Tribune, Time Magazine, Healthy Living, Walking Magazine, Shape, Fit, Self Woman's World, Elle, Woman's Health and Fitness, and Conde Naste. As a disciple of the late Dr. William Sheldon of Harvard, and also a student of traditional Ayurveda, Jay is a "Human Typologist" (one who studies the relationship between constitutional type and lifestyle). His approach to wellness is based upon the Constitutional Type Theory which says there are four different Human types and that everyone has a genetic foundation rooted predominantly in one type. Like eye color, blood type and skin pigment, many of our fundamental characteristics are woven into the DNA helix and unchangeable. His Wellness programs acknowledge that all humans are not the same. "How we each respond to diet and exercise is programmed into our genetic makeup," says Cooper. "Each of the four different human types respond predictably to external stimuli, according to this genetic code." His approach features four separate and unique wellness programs, designed to fit the individual's physique-type, metabolic-type and constitutional-type. According to Cooper, "There is no such thing as one diet or exercise plan that is ideal for all human types, best results come from honoring specific principles that govern constitutional type." The "type-specific" influences that regulate appetite, balance metabolism, prevent premature aging, and access the exercise high are available today in The Body Code.

More related information about Jay Cooper

• Author of The Body Code (1999 Simon & Schuster)
• Former General Manager of The National Institute Of Fitness
• Former Certified Personal Trainer Founder of World of Wellness-Fitness Center
• Former General Manager (Nautilus Fitness Center)
• Marathon Runner (24 to date and counting)
• Competitive Endurance Cyclist
• Former amateur Body Builder and Triathlete Former Aerobics Instructor
• Formerly obese- 242 lbs.
• Cancer survivor (1990 bout)
• Native American Indian (Registered Cherokee)

Human Typology

During the last five thousand years or so we humans have been seeking a clearer understanding of what it means to be human. From Ying or Yang to today’s blood type diets and Men being from Mars, Women from Venus, we have developed systems of classification to predict behavioral and/or physiological characteristics. Simple put why we are the way we are? How are we very similar to all other Homo Sapiens around the planet and how are we actually quite different…perhaps predictably and measurably different?

Ancient writings suggest that most past civilizations had basic methods of Human classification. The Ayurvedic system, developed in ancient India five thousand years ago, categorized everyone as one of three constitutional types, the Vata (changeable), the Pitta (intense) or the Kapha (calm) type. Twelve hundred years ago, Dr. Galen, considered one of the most influential physicians ever, classified humans according to temperament type, naming his the Sanguine, Choleric, Melancholic and Phlegmatic types. Socrates, Jung and Freud all typed according to behavioral characteristics, the essence of today’s personality types.

“Human Typology” emerged from our medical world in the 1920’s with Dr. Lewellys Barker’s system based upon Endocrine (gland) types. He theorized that different types of metabolisms mutated in response to changing environmental conditions such as type of food available, body motion demands, and variations in the climate. He concluded that we are each born with a genetically programmed group of inherited characteristics including body shape, temperament and speed of metabolism.

In the 1940’s and 50’s, a team of Physicians headed by Dr. William Sheldon of Harvard, introduced a system of classification based upon anatomical body type (somatotype). The willowy built Ectomorph, the hourglass shaped Mesomorph and the rounded Endomorph types are descriptive terms still used to describe the thin, medium and strong physique types.

In the 1950’s and 60’s, Drs. Henry Bieler, Melvin Page, George Watson, Herman Rubin, Melvin Ott, and Roger Williams each produced wellness programs or books that classified everyone into one of only a few “bio-chemical” types.

In the last twenty years numerous others have developed and refined “type” based programs including; Dr. Deepak Chopra, Dr. William Kelly, Dr. Elliot Abravanel, Dr. Gerald Berkowitz, James D’Adamo N.D., Dr. Sandra Cabot, Carolyn Mein D.C., Dr. Jeffery Bland, Dr. Vasant Ladd, William Walcott, Jay Cooper, Anna Louise Gittleman and Edward Jackowski.

The efforts of these pioneers have influenced mainstream thinking away from the traditional one size fits all dogma.